Class Project

The problem from the brief in a nutshell: Pepsi needs to innovate its product portfolio to compete with rising health-oriented carbonated products. Pepsi must maintain relevancy with an audience that prioritizes wellness-focused products, community engagement and responsible practices.

The solution in a nutshell: Our Gift to You. Pepsi’s holiday campaign wraps our newly-launched Pepsi Pure Soda, sustainability support and community celebration into one care package. Pepsi will commit a portion of holiday sales towards sustainability projects, and Pepsi will support community-led efforts through social and in-person interactions.

Along with directing my team through this big idea, I created the design for Pepsi Pure Soda, including a static ad set that came with the deliverables package. Through great communication and a constant feedback loop, my team made a campaign that was voted best in class for our finals.