One of the larger initiatives I’ve led as a Communications Intern with LSU Undergraduate Admissions is the redevelopment of LSU’s Niche profile. Tasked with strengthening LSU’s presence on a national college-focused platform, I conducted competitor research to identify effective and ineffective branding approaches. Applying this research, I refreshed visual assets and photo captions, updated CTAs and initiated data collection efforts to increase engagement with LSU's Niche site.

The project led LSU to near the top of the country in Niche survey engagement rates during execution, reflecting improved reach and visual experience driven by my research, strategy and design work.